Confident, captivating copy for brands daring to do things differently.
✔︎ Wellbeing brands braving unchartered waters
✔︎ Sustainability mavericks shaking up their industries
✔︎ Businesses turning things on their head for the sake of a better future
You are special. Let’s make sure that’s understood.
Copy that educates, elucidates, and celebrates.
I have a critically acclaimed ability to capture and convey seemingly intangible and indefinable features, benefits, and experiences, meaning I will ensure your copy communicates the true essence of your brand. No clichés, no fillers, no fluff.
More than the right words, I give brands a captivating authenticity that stands out for being representative of a better world, where business is compassionate and responsible, and all the more successful for it.
Alongside over two decades’ experience in communications and publishing, I am a life-long student of Eastern and Western philosophy and psychology/analysis and an established yoga and meditation teacher. I use this expertise to uncover emotional hooks, reveal unseen value, and crystallise the ultimate purpose of the brands I work with.
Are you a small business or an individual looking for help with your personal branding?
Does your business have a clear and compelling brand story? Do your communications have heart and an engaging personality that resonates with your target audience? Do your marketing activities feel authentic and unique, and get the results you want?
Whether you need words to inform, inspire, or sell, I can help.
I work with clients in all industries to bring clarity and focus to their brands, and I use my expertise in wellbeing, health, and personal development to captivate audiences and inspire them to take meaningful action.
I have a number of packages especially priced and tailored for personal brands and small businesses. Email me now to request your price list.
Testimonials.
“It took Gabs no time at all to understand what we wanted to say and help us say it better.”
— Sho Shibata, Executive Producer, Stopgap Dance Company
“Gabs can turn even the most contorted analytical ruminations into concise, logical, accurate, and easily digestible information.”
— Charles McMinn, Intelligence Director, IMSL
“Gabs has a talent for turning what can be difficult-to-grasp concepts into simple, accessible prose. I would trust her wholeheartedly as a copywriter and editor, as well as the very trusted yoga and meditation teacher she is. In fact, I think it is the fact she is steeped in a more meditative and restful way of living that she is able to so clearly and authentically communicate her words.”
— Anna Barrett, Founder The Writer’s Space and former literary agent
“Gabs skilfully edited our newsletter to portray meditation and yoga in a way that helps even the most resistant to give it a try.”
- Selina Sasse, Director Prison Phoenix Trust
“Gabs has been invaluable in helping us clarify and deliver our branding. She went above and beyond to realise our vision.”
— Jonny Hirtenstein, Founder of Foundation For Life Healthcare
“Gabs quickly grasped where we were coming from and showed us where we needed to go.”
— Oliver Bridge, Architect
“Beautifully written and very accessible. I love it.”
- Esther Ekhart, founder of Ekhart Yoga, on The Book of Rest.
“…the distinctive voice of the authors is so limpid and luminous that they are almost transparent. And like a piece of music, what can one say about it? It’s beautiful.”
- Review of The Book of Rest on Goodreads
Results-focused copy that has integrity and meaning.
Effective copy delivers an inspiring story that resonates with the target audience. The right words will engage, inform, and inspire action. Crucially, they will also build trust so that your client relationships are solid and enduring.
I make it my task to uncover the most powerful, meaningful story that represents your brand and offerings. As a wellbeing expert, I apply my knowledge of what makes people feel better; what are we all looking for and how might we find it? How does your brand make life easier, more meaningful, or give us more time?
Wellbeing-focused copy for brands outside the wellness sector.
Exploring and understanding our physical and mental health is at the forefront of everyone's minds right now, and we're all looking for advice, connection, and reassurance. I help my clients get in on this conversation and make it pertinent, meaningful, and valuable to their audiences.
You can take a look at my experience outside the wellbeing sector below.
Here’s what I can do for you:
Branding
Help organise your product and service offerings, determine key selling points, and define audiences
Create or refine your ‘About’ statements and other template copy
Establish or renew your brand’s ‘tone of voice’ and prepare house style guides
Copywriting
Write or edit website copy applying user experience (UX) and SEO expertise
Prepare or edit newsletters to meet specific goals and maintain ongoing relationships
Write leaflets, brochures, adverts, email campaigns, and copy for product catalogues
Content marketing
Prepare expert content that helps position your brand as a trusted problem solver for your target audience
Write blog posts, articles, e-books (see below for subject and industry specialisms)
Write or refine training literature
Copyediting
Draft-to-proof service for books, eBooks, training materials, and corporate literature, applying your house style and other considerations
Event marketing copy
Write event listings and course content descriptions and reate content marketing collateral (blogs/articles) to engage event audiences
Ghostwriting
If you’re a subject matter expert but not a keen writer then I can work with you to share your ideas in written form, whether that’s for a non-fiction book or an article for the trade press
Language can shape our experience, transform our perspective, and reveal the gold in the challenges.
My specialisms.
In addition to wellbeing and health, I have notable experience in the following areas (and I’m always keen to explore branching out further!):
Defence + government
I worked for many years in counter-terrorism, editing intelligence, and directing brand communications for a number of established and start-up businesses in the defence industry. I have extensive experience writing and editing informative, training, sales, and marketing, and PR literature for defence, first response, government, special services, and military audiences.
Theatre + arts
You’ll find me credited as the copyeditor in books on portraiture, political cartoons, and dance. I’ve also been writing arts reviews for Oxford’s premier listings website Daily Info for 15 years.
Architecture, design, + construction
I’ve written websites and marketing campaigns for businesses in this sector. I hope one day to live in an architect-designed home put together by local artisan tradespeople. But for now, I inhabit a space where the most notable design element is toddler scribblings up the wall.
Education + training
I’ve worked with Oxford University Hospitals, Kew Gardens, and the Bodleian Library copyediting training materials and publications. I also have extensive experience preparing training materials for yoga and meditation courses and workshops.
Finding the best words to get the right results.
You’re doing good work and your target audience will benefit from hearing about it. I can make sure you stand out from the overwhelming volume of content and communications out there right now by ensuring what you share is meaningful, valuable, and has a clear call to action.
The written word has the power to transform your business. Putting the right words in the right places is like having the most powerful salespeople out there for you 24/7 constantly closing deals.
Copy is powerful.
Business-speak, jargon, and “trying to sound impressive” clutters your message and distances you from your audience.
I can help you find your story, package it into relatable, actionable copy, and get the results you need.
I can provide…