Copywriting + branding case studies.

Examples of recent projects.

Copywriting support for JCS Online Resources

JCS unexpectedly found themselves with two new digital products to launch at a time when they were between marketing managers. I stepped in for a couple of months to write a series of email campaigns and web pages promoting the products (both educational resources for secondary schools) on the JCS website.

Communications and editorial support for the Prison Phoenix Trust, 2021

I’ve provided editorial and communications support to the Prison Phoenix Trust, a charity that takes yoga and meditation into prisons and provides a correspondence service for inmates to share and explore their experience of these practices. I edited the newsletter and produced practice handouts for prisoners to follow, which have been an invaluable support during locksdowns when teaching in prisons was not possible.

Feedback from my client:

“Gabrielle is a joy to work with. She quickly understood our work and approach and was able to translate this to producing copy with ease. She has a clear no-nonsense style, that is fitting to our work supporting prisoners.  Skilfully editing our newsletter to portray meditation and yoga in a way that helps, even the most resistant, to give it a try. The newsletter is largely written by prisoners and former offenders. It’s this that inspires others and often takes them by surprise! It requires careful editing to maintain the authentic voice of offenders’ own words.

Gabrielle works hard to meet deadlines, gives sound advice and is sensitive to the limited resources of our charity, without compromising on standards.  She has a strong sense of brand and produced a consistent set of practice handouts, that can be easily followed by an individual locked up in their cell and reliant on self-practice.”

Vision and Mission Statement Consultation for Stopgap Dance Company

Stopgap comprises disabled and non-disabled dancers and came to me for help reworking their vision and mission statements which were feeling outdated and did not accurately represent the company or recent developments in how we talk about diversity and inclusivity. The Company was also in the process of putting together a new website and seeking guidance on copy across the site in general.

Over a series of Zoom meetings I consulted Stopgap’s Artistic Director and Executive Producer to explore how best to integrate and express the Company’s position and purpose regarding diversity and specifically disability in the arts (and in the world!).